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Mar 14

GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!

Once the name recommends, this website post defines our experience with GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to enhance the on-site Search Engine Optimization of litigant. Its function just isn’t to harm GoDaddy’s reputation but alternatively to simply help small enterprises understand that GoDaddy’s Website Builder isn’t the information administration system (CMS) that is suitable for reaching the salient online existence that is therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our initial analysis of our client’s situation, we made a summary of conditions that required action. Among others, the robots.txt file was not configured correctly, there have been two variations associated with webpage plus one would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing to your Bing+ listing that is local embedded, etc.

We knew that the internet site had been hosted on GoDaddy’s site Builder, which we’d no knowledge about, so our idea would be to make an effort to perform the optimizations onto it of course unsuccessful – move the web site to WordPress and hosting that is regular.

That which we learned is the fact that while being the cheapest method to host a web site on GoDaddy (rendering it an exceptionally cheap choice completely), the internet site Builder didn’t permit you to perform nearly every action that a typical hosting will allow one to. GoDaddy promote their device while the most suitable choice with their non-technical consumers – a very easy instrument with 100per cent hassle-free setup and upkeep to produce your online business with a comfy basic site.

This will be true (the “comfortable fundamental website” component are argued), nonetheless it is simply just what a WordPress website hosted with regular web web hosting services offers you, too, except WordPress is nowhere near as restricting. The following is my advice to any or all small businesses – don’t get intimidated by just exactly how “technically demanding” it’s to put together a WordPress website and “undersell” your on line existence to a web page Builder internet site. Also when it is a little little more complex to create and continue maintaining a WordPress site, even although you need to pay some body a couple of hundred bucks to take action (which will be an entirely reasonable price when it comes to task), it really is beneficial over time. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also when it comes to many modest consumers.

Probably the most shocking component about GoDaddy site Builder is you don’t already have usage of the FTP and also the database. It is possible to imagine the restricted site builder advice, inc abilities that derive from this type of limitation. For instance, despite the fact that there clearly was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they’ve been unchangeable considering that the robots.txt is inaccessible. We even contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The consumer rep stated straight that the goal of GoDaddy site Builder is always to assist fundamental users create a fundamental site – something similar to a small business card. So anything “too advanced” will be impractical to implement – exact same is true of our recommendations to 301 redirect among the house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So essentially the question that arises is “what can one actually do with GoDaddy Website Builder to implement at the least some SEO that is basic. Well, you are able to nevertheless:

  • compose top quality content
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages to be within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you decide to try to make usage of Schema.org markup that could be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics stay intact though)

Our Suggestion

Everything we advised to your customer would be to migrate their GoDaddy site Builder built web site to WordPress so we are able to implement all our Search Engine Optimization recommendations. The key concern he previously ended up being that keeping their internet site will end up incredibly hard he would have to learn how to deal with WordPress for him because. We made a decision to provide him a consultation that is free get their method around WordPress which can be certainly not significantly more tough to handle than GoDaddy Website Builder.

If you should be your small business owner consequently they are to locate a good way to produce and continue maintaining a web page, we suggest you purchase hosting from the well-reputed company and make use of WordPress being a CMS. Like that you can expect to manage to completely use Search Engine Optimization recommendations with no restrictions.

Do you’ve got any experience with GoDaddy Website Builder? Please, comment below!

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