Tuesday, March 26, 2013
Beaded sunglasses by Candace Halcro
This past month, Beyond Buckskin released a first-of-its-kind lookbook featuring 17 Native designers from around the country. It was launched in Las Vegas during the Reservation Economic Summit, an annual event where Indigenous business leaders, entrepreneurs, tribal leaders, and corporate executives meet to help further develop American Indian Businesses. Bethany Yellowtail, a Crow and Northern Cheyenne designer based out of Los Angeles describes her feelings at the launch,
It’s such an honor to be a part of this milestone in documenting native fashion and to join forces with the most talented & creative native people from across the nation. Everyone involved has the same vision and that is to be progressive for indian country and to reclaim our imagery and representation.
On her website, Dr. Jessica Metcalfe, creator of Beyond Buckskin, describes the importance of this release.
This book has historical significance. This is the first time that such a large group of Native American fashion designers have come together for one photoshoot, and the book features striking images from this shoot alongside text pertaining to artist bios and quotes for an overall sophisticated publication that documents Native fashion being created now.
This book will be used to highlight the professionalism of Native American artists and designers, and to encourage customers, leaders, and business partners to invest in Native-made fashion and art as forms of economic development in Indian Country. The project also presents Native-made fashion as strong visual forms sovereignty as it pertains to reclaiming Native representations in mainstream media.
Beyond Buckskin’s lookbook is available for $20 on their website, where you can view more products and blogposts.